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“How would you represent Pratt Institute through a signage system?” Pratt Institue,
an experience, an idea.


speculative wayfinding & signage


Brand Identity & Design Systems


Tools: Adobe InDesign & Illustrator, Blender
Skills: Graphics, Illustration, Typography & Editorial Layout
Problem:
Current signage are intentionally minimal, both in design and quantity. Minimized Signages do not work for locations far from one another. Signages do not reflect the values the school stands for. 

Solution:
To design a wayfinding system that integrates signages as artistic landmarks to spark creativity and innovation.