IDENTIFIED PROBLEM
This project began as a way for me to question and challenge the conventional role of graphic design as a fleeting, commercial tool by investigating its potential to represent and manipulate time.
Inspired by the notion of lingering and how experiences extend beyond the moment, existing between presence, absence, and incompleteness.
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Tempor Incididut, 1989
Magna: Eiusmod Ullamcor
Sed Qui Consequatur, Adipiscing.
BRIEF
Design an in-store display for a beauty product that improves accessibility for color-blind shoppers.
SOLUTION
Taking inspiration from the effortless glide of the Yves Saint Laurent lip oil, the display seeks to embody YSL as more than a brand—it is a lifestyle. It captures the essence of bold confidence and luxury empowering anyone that uses the product through a tactile experience framed in the silohoutte and engraved text.
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Redesign a wayfinding system for Pratt Institue that guides users through a complex environment with clarity and consistency.
SOLUTION
A modular system that combines clear iconography, legible typography, and high-contrast color coding inspired by the organic flow of thought, guiding visitors through an interconnected landscape of ideas.
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Over 90% of the people forget their dreams upon waking up, and often struggle to translate them into something tangible. For creatives, this represents a missed opportunity to capture inspiration from a source of personal meaning.
Since this time is already spent while dreaming in a semi-conscious state, why not make it purposeful?
SOLUTION
A daily creative outlet designed to gener a color palette daily based on your dreams, making it easy to capture and share with friends and creatives.
Save, Share, Comment and Like.
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Bobbi Brown seeks to develop a new flagship experiential destination seeking to develop a retail concept that enables self discovery . A relaxing atmosphere to slow her down, keep her in-store longer.
Bobbi Brown changed the face of beauty. With a powerful message to Be Who You Are and a natural look to match, we were the first to offer makeup for all women in a time when it was made for few.
SOLUTION
The store mirrors the intimacy of a walk-in closet, where customers can explore, learn, and immerse themselves in discovery- much like opening a beautifully designed makeup box.
Upon entrance, customers can interact with artists, browse through limited edition products as well as head into the private make-up studio.
Dynamic. Modular. Rooted in the brand’s downtown New York elegance.
is an award- winning multidisciplinary designer with a Graphic Design BFA from Pratt Institute with a minor in UI/UX. She thrives on balancing the big picture with fine detail to shape compelling brand narratives. She is drawn to branding and visual merchandising, creating design systems and spatial experiences that connect people to stories, products, and places in meaningful ways.
Cult Holdings/Better Half
Oct 2025 - Present
Clientale: Equinox, Polymarket, Recess, Nike, Spotify, Open, PLTFRM, Netflix, Gainbridge
Spatial Graphic Designer
Pratt Institute x University Settlement
Jan 2025 - August 2025
Junior Designer
SKYnoa
May 2024- Dec 2024
Clientale: Balenciaga, Loewe, ZARA, Adidas,
Creative Director
Prattler, Pratt Institute
August - May 2025
Graphic Designer
Yoonique
August - December 2023
Designer
Shanghai Family
May 2020- Feb 2021
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Lightroom, Premiere)
Microsoft Suite (Word, Excel, Powerpoint, Google Slides
Keynote
Rhino (Proficient)
Blender
Branding & Systems Identity
Visual Merchandising
Typography
Spatial
2024
Taylor Strait Memorial Award
Recognizes an outstanding student who excels in advertising art direction at Pratt Insititute.
Packaging of the World
2023
Last Updated 24.10.31