a retail
concept
model
Brief:
Bobbi Brown seeks to develop a new flagship experiential destination seeking to develop a retail concept that enables self discovery . A relaxing atmosphere to slow her down, keep her in-store longer.
Bobbi Brown changed the face of beauty. With a powerful message to Be Who You Are and a natural look to match, we were the first to offer makeup for all women in a time when it was made for few.
Solution:
The store mirrors the intimacy of a walk-in closet, where customers can explore, learn, and immerse themselves in discovery- much like opening a beautifully designed makeup box.
Upon entrance, customers can interact with artists, browse through limited edition products as well as head into the private make-up studio.
Dynamic. Modular. Rooted in the brand’s downtown New York elegance.
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COMING SOON