adidas
SHOWN UPON REQUEST
Developed @SKYnoa under the guidance of the Senior Designer to develop a detailed branding, store concept and visual merchandising guide of 300 pages for all Adidas Mono Kids stores across Mainland China, spanning over 300 pages of cross-merchandising configurations.
Photo Courtesy of SKYnoa and Adidas.
speculative
display case
display case
Brief
Design an in-store display for a beauty product that improves accessibility for color-blind shoppers.
Solution
Taking inspiration from the effortless glide of the Yves Saint Laurent lip oil, the display seeks to embody YSL as more than a brand—it is a lifestyle. It captures the essence of bold confidence and luxury empowering anyone that uses the product through a tactile experience framed in the silohoutte and engraved text.
COMING SOON
SKYnoa
redesign
redesign
Developed at @SKYnoa
Brief
The client requested a design that aimed to simplify the process of uploading completed projects and make it easier to locate and explore them.
Solution
A website redesign to enhance navigation, improve visual hierarchy, and establish a personalized design system within their existing subscription of Squarespace.
Learn More
um ui, ut faucibus lectus. Vivamus porttitor bibe
the art of lingering
PRATT INSTITUTE
SENIOR THESIS MAY 2025
Somewhere along the line, the presence of black in a fixed white page became really important to me.
Identified Problem
This project began as a way for me to question and challenge the conventional role of graphic design as a fleeting, commercial tool by investigating its potential to represent and manipulate time. Inspired by the notion of lingering and how experiences extend beyond the moment, existing between presence, absence, and incompleteness.
Solution
Testing systems, interactions, and hierarchy to see how design can reform over time extending beyond their immediate presence.
Through autoethnographic research, I translate the intersection of physical and mental into a modular, spatial taxonomy. Lingering becomes tangible as both a question and structure: a space where presence is never fixed, but continually re-formed, remembered, and reassembled.
2D to 3D to 2D.
Learn More
iDEA rebrand
Solution
Brand strategy focused on repositioning the salon to resonate with its clientele and its setting in one of Shanghai’s trendiest neighborhoods. The visual identity was designed to balance contemporary appeal with conceptual depth, drawing from Plato’s definition of the “idea” as a timeless and elevated form.
pathways to pratt
Solution
Developed a cohesive brand identity and visual guidelines aligned with Pratt’s master brand, while supporting event branding and the production of print and digital collateral. Managed Pratt’s official Instagram account (70k+ followers), creating visual content and conducting interviews to strengthen engagement and community presence.
speculative wayfinding
Brief
Redesign a wayfinding system for Pratt Institue that guides users through a complex environment with clarity and consistency.
Solution
A modular system that combines clear iconography, legible typography, and high-contrast color coding inspired by the organic flow of thought, guiding visitors through an interconnected landscape of ideas.
Learn More
synk
Problem:
Over 90% of the people forget their dreams upon waking up, and often struggle to translate them into something tangible. For creatives, this represents a missed opportunity to capture inspiration from a source of personal meaning.
Since this time is already spent while dreaming in a semi-conscious state, why not make it purposeful?
Solution:
A daily creative outlet designed to gener a color palette daily based on your dreams, making it easy to capture and share with friends and creatives.
Save, Share, Comment and Like.
Learn More
a retail
concept
model
Brief
Bobbi Brown seeks to develop a new flagship experiential destination seeking to develop a retail concept that enables self discovery . A relaxing atmosphere to slow her down, keep her in-store longer.
Bobbi Brown changed the face of beauty. With a powerful message to Be Who You Are and a natural look to match, we were the first to offer makeup for all women in a time when it was made for few.
Solution
The store mirrors the intimacy of a walk-in closet, where customers can explore, learn, and immerse themselves in discovery- much like opening a beautifully designed makeup box.
Upon entrance, customers can interact with artists, browse through limited edition products as well as head into the private make-up studio.
Dynamic. Modular. Rooted in the brand’s downtown New York elegance.
um ui, ut faucibus lectus. Vivamus porttito,r bibe
COMING SOON
university
settlement
redesign
Brief
Partnered with University Settlement in a community-centered Pratt initiative to elevate learning environments for immigrant adult literacy students.
Took lead on the environmental graphics component, overseeing concept development, visual design, and execution.
Team: Xiyona Gosain, Ayra Ali, Rochelle Luo, Caitlin Hegarty, Felsen Fu, Revive Sun, Taylor- Paige Garvin
Professors Keena Suh & Ann Dinh
COMING SOON